W H A T I F
W H A T I F
Based in Germany, What If is a fashion brand and conceptstore.
We have created the whole look and feel working hand in hand with the owners, this included the Logo and corporate Identity as well as the labeling and packaging for the brand and all kinds of print and digital media including the mood illustrations and sketches.
We have also worked with the owners on all the interior design aspects and have created a beautiful retail space.
Mood video created for What If
The Interior and product selection has also been carefully been curated by us, creating a landmark store in the heart of the city of Aachen back in 2015